Tag: #DigitalMarketingJargon

Job Titles and Department Abbreviations Executive Titles BKPR: Bookkeeper CAO: Chief Accounting Officer CEO: Chief Executive Officer CFO: Chief Financial Officer CIO: Chief Information Officer CMO: Chief Marketing Officer COO: Chief Operating Officer CPA: Certified Public Accountant CTO: Chief Technology Officer PRO: Public Relations Officer Directors and Managers Director R&D: Director of Research and Development HRM: Human Resource Manager CDO: Chief Data Officer RMP: Risk Management Professional Specialized Titles AAMS: Accredited Asset Management Specialist AASA: Assistant Area Sales Advisor AAVP: Associate Administrator for Veterans Programs AB: Administrative Board ABCP: Associate Business Continuity Planner ABM: Area Business Manager ABR: Accredited Buyer’s Representative ABW: Activity Based Workplace AC: Academic Counselor ACC: Association Corporate Counsel AD: Assistant Deputy AD: Assistant Director ADC: Assistant District Commissioner ADAF: Associate Director of Administration and Finance ADI: Advanced Driving Instructor ADOF: Associate Director of Finance ADRP: Assistant Director for Research and Planning AM: Administration Manager ABA: Accredited Business Accountant AM: Accounts Manager AA: Accounting Assistant Departments STRATCOM: Strategic Communications ADR: Associate Dean for Research ADU: Academic Development Unit PA: Personal Assistant PR Dept.: Public Relations Department IT Dept.: Information Technology Department HR Dept.: Human Resource Department Finance and Accounting Abbreviations A/R: Accounts Receivable ACCG: Accounting ACCT: Account ACR: Accrual ACV: Actual Cash Value AGI: Adjusted Gross Income AGR: Adjusted Gross Revenue AIR: Assumed Interest Rate AP: Accounts Payable APR: Annual Percentage Rate ARM: Adjustable Rate Mortgage B&C: Bonds and Coupons BGT: Budget BS: Balance Sheet CAGR: Compound Annual Growth Rate CAP: Capital CAPEX: Capital Expenditures CD: Certificate of Deposit CF: Cash flow CL, LTL: Liabilities (current and long-term) COB: Close of Business COGS: Cost of Goods Sold CPA: Certified Public Accountant CR: Credit DR: Debit EA: Enrolled Agent EFT: Electronic Funds Transfer EPS: Earnings Per Share ETF: Exchange Traded Funds FA, CA: Assets (fixed and current) FDIC: Federal Deposit Insurance Corporation FIFO: First In, First Out FOREX: Foreign Exchange FRB: Federal Reserve Board GAAP: Generally Accepted Accounting Principles GL: General Ledger GNP: Gross National Product GP: Gross Profit IRA: Individual Retirement Account LC: Letter of Credit LIFO: Last In, First Out LLC: Limited Liability Company LOI: Letter Of Intent MMKT: Money Market MTD: Month-to-Date NAV: Net Asset Value NCND: Non-Circumvention and Non-Disclosure NDA: Non-Disclosure Agreement NI: Net Income NYSE: New York Stock Exchange OC: Opportunity Cost OE: Equity and Owner’s Equity P&L: Profit and Loss P/E: Price to Earnings Ratio PC: Percent Pd: Paid PSP: Profit Sharing Plan PV: Present Value QTD: Quarter-to-Date Re or RE: In Reference to, Retained Earnings REIT: Real Estate Investment Trust ROA: Return On Assets ROCE: Return On Capital Employed ROE: Return On Equity ROI: Return on Investment ROIC: Return on Invested Capital RONA: Return On Net Assets ROS: Return on Sales SEC: Securities Exchange Commission SIV: Structured Investment Vehicle TSA: Tax-Sheltered Annuity TSR: Total Shareholder Return WC: Working Capital YTD: Year-to-Date YTM: Yield To Maturity Social Media and Digital Marketing Abbreviations AIDA: Attention, Interest, Desire, Action AJAX: Asynchronous JavaScript And XML API: Application Program Interface ASP: Application Service Provider CLV: Customer Lifetime Value CMS: Content Management System CPA: Cost Per Acquisition / Action CPC: Cost Per Click CPL: Cost Per Lead CPM: Cost Per Thousand CPV: Cost Per View CR: Conversion Rate CRM: Customer Relationship Management CRO: Conversion Rate Optimization CSS: Cascading Style Sheets CTA: Call To Action CTR: Click Through Rate CX: Customer Experience DM: Direct Mail (or ‘Direct message’, in Twitter circles) DMP: Data Management Platform DNS: Domain Name System ECPM: Effective CPM EPC: Earnings Per Click EPM: Earnings Per Thousand ESP: Email Service Provider FB: Facebook FTP: File Transfer Protocol GA: Google Analytics IM: Instant Messaging IMAP: Internet Message Access Protocol IP: Intellectual property (or ‘Internet Protocol’) IPTV: Internet Protocol Television ISP: Internet Service Provider KPI: Key Performance Indicator LTV: Lifetime Value MoM: Month on Month MLM: Multi Level Marketing MVT: Multivariate Testing OEM: Original Equipment Manufacturer OS: Operating System (sometimes this is used for ‘open source’) PPC: Pay Per Click PPL: Pay Per Lead PPV: Pay Per View PR: Page Rank PV: Page Views QR Code: Quick Response Code QS: Quality Score RFI: Request For Information RON: Run of Network RT: Retweet RTB: Real Time Bidding RTD: Real Time Data SEM: Search Engine Marketing SEO: Search Engine Optimization SERP: Search Engine Results Page SM: Social Media SME: Small / Medium Enterprise. (aka SMB = ‘business’) SMM: Social Media Marketing SMO: Social Media Optimization SMP: Social Media Platform SMS: Short Message Service SOV: Share Of Voice TLD: Top Level Domain TOS: Terms Of Service UI: User Interface UGC: User Generated Content UV: Unique Visitor UX: User Experience VOD: Video On Demand VM: Viral Marketing WOMM: Word Of Mouth Marketing Business Slang and Email Abbreviations FYI: For Your Information GMTA: Great Minds Think Alike RUOK: Are you Okay? ASAP: As Soon As Possible BTW: By The Way EOD: End Of Day ATTN: Attention N/A: Not Applicable COB: Close Of Business TBD: To Be Decided RSVP: Please Respond 2MI: Too Much Information 2M2H: Too Much To Handle AFC: Away From Computer AEAP: As Early As Possible AFK: Away From Keyboard AMBW: All My Best Wishes A/N: Author’s Note APP: Application ATEOTD: At The End Of The Day AWOL: Away Without Leaving AWOL: Absent Without Leave AYDY: Are You Done Yet? AYEC: At Your Earliest Convenience AYW: As You Want / As You Wish CHK: Check HAG1: Have A Good One HAU: How About You? H2CUS: Hope To See You Soon HAND: Have A Nice Day HF: Have Fun IAC: In Any Case IHNI: I Have No Idea IMHO: In My Humble Opinion IMO: In My Opinion JLMK: Just Let Me Know JW: Just Wondering KUTGW: Keep Up The Good Work OOTO: Out Of The Office PLMK: Please Let Me Know WYSIWYG: What You See Is What You Get YOY: Year Over Year YTD: Year To Date General Business Terms Personnel & Organization Abbreviations AGT: Agent HR: Human Resources Slsmn: Salesman Secl: Secretarial PR: Public Relations QC: Quality Control R&D: Research and Development Wrkr: Worker Wrhse: Warehouse Legal Abbreviations HQ: Headquarters Inc.: Incorporated IPO: Initial Public Offering LBO: Limited Buy Out Ltd.: Limited Company LLC: Limited Liability Corporation Technical Abbreviations API: Application Program Interface CPU: Central Processing Unit CSS: Cascading Style Sheet FTP: File Transport Protocol HTML: Hyper Text Markup Language HTTP: Hypertext Transfer Protocol HTTPS: Hypertext Transfer Protocol Secure IM: Instant Messaging IP: Internet Protocol ISP: Internet Service Provider OS: Operating System QA: Quality Assurance UI: User Interface WYSIWYG: What You See Is What You Get Productivity Abbreviations GTD: Getting Things Done MITs: Most Important Things OHIO: Only Handle It Once GPP: Gross Primary Productivity HPCS: High Productivity Computing Systems SDP: Software Design and Productivity PI: Productivity Index PLB: Productivity Linked Bonus PC: Productivity Commission SPR: Software Productivity Research Attendance, Time Tracking, and Start Up Abbreviations AA: Attendance Allowance ADA: Average Daily Attendance AMS: Attendance Management System ATAAPS: Automated Time, Attendance, and Production System COA: Cost of Attendance FR: Face Recognition RTT: Real Time Tracking TRUE: Tracking Real-Time User Experience CTT: Critical Time Tracking TTS: Time Tracking Software TTS: Time Tracking System RTTS: Real Time Tracking System SaaS: Software-as-a-Service SU: Start Up SUP: Start Up Program SUE: Start Up and Expansion Technology Abbreviations IP: Internet Protocol IETF: Internet Engineering Task Force ATM: Asynchronous Transfer Mode IT: Information Technology ASCII: American Standard Code for Information Interchange LAN: Local Area Network SNMP: Simple Network Management Protocol FTP: File Transfer Protocol WWW: World Wide Web DNS: Domain Name System PDF: Portable Document Format RF: Radio Frequency XML: Extensible Markup Language IANA: Internet Assigned Numbers Authority SIP: Session Initiation Protocol ITU: International Telecommunication Union OSI: Open Systems Interconnection PSTN: Public Switched Telephone Network GUI: Graphical User Interface EDI: Electronic Data Interchange ISP: Internet Service Provider TCP: Transmission Control Protocol FDDI: Fiber Distributed Data Interface ISO: International Standards Organization UDP: User Datagram Protocol ICAO: International Civil Aviation Organization MAC: Media Access Control MTP: Message Transfer Part OS: Operating System BGP: Border Gateway Protocol OSPF: Open Shortest Path First QA: Quality Assurance SNA: Systems Network Architecture VPN: Virtual Private Network AIN: Advanced Intelligent Network API: Application Programming Interface ERP: Enterprise Resource Planning NTIS: National Technical Information Service RAM: Random Access Memory AI: Artificial Intelligence ARP: Address Resolution Protocol BRI: Basic Rate Interface CM: Configuration Management CO: Central Office DSL: Digital Subscriber Line PDU: Protocol Data Unit URL: Uniform Resource Locator ANI: Automatic Number Identification DES: Data Encryption Standard DHCP: Dynamic Host Configuration Protocol ITU: International Telecommunication Union SMS: Short Message Service WAP: Wireless Application Protocol AES: Advanced Encryption Standard Other Business Abbreviations ADP: Automated Data Processing Approx: Approximately Attn: Attention BAT: Business Action Theory BCC: Blind Copied BIMS: Business Information Management Suite BPC: Business Planning Cycle ETA: Estimated Time of Arrival EXP: Export GDP: Gross Domestic Product GMP: Good Manufacturing Practices Pls: Please Qty: Quantity TBD: To Be Determined Thx: Thanks Trd: Trade Trnsfr: Transfer Ttl: Total Unltd: Unlimited Utlztn: Utilization W/O: Without Wst: Waste Whol.: Wholesale Wrkshp: Workshop Wrldwd: Worldwide

Tag: #DigitalMarketingJargon

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